---
title: "On-demand: Competing in the new game of B2B selling | Commerce Vision"
description: Watch this webinar recording of Commerce Vision's Chief Revenue Officer, Paul Munkley and Concentrate's Director, Greg Williamson for an online webinar session on how you can keep up with the rapid movement of B2B selling.
image: https://www.commercevision.com.au/hubfs/HOme-Page-B2B%20Client%20device.png
---
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WEBINAR
# Competing in the new game of B2B selling
ON-DEMAND RECORDING AVAILABLE
## Register for the webinar recording
## How B2B buyer expectations have changed and how you can respond
Now, more than ever, buyers expect a frictionless online experience. The complex needs of B2B buyers means you need to get your head in the game when aligning your sales, marketing and eCommerce channel.
Watch this webinar recording of Commerce Vision's Head of Sales, David Bickerstaff and Concentrate's Director, Greg Williamson for a webinar on how to compete and stay in top form in the ever-changing game of B2B selling.
## We cover
#### How B2B buyer expectations have changed in the last two years
- Buyers are in the driver's seat
- Are digital savvy and equipped with a lot of information
- Have an expectation of frictionless, omnichannel experience
#### How your company can get in the game:
- Really understanding the customer and their buying behaviour
- Leveraging technology to gain efficiencies in 'produce to pay' and 'order to cash'
- Empower sales people to move from order tasks to value-adding 'Sherpas'
## Meet the panel
.png?width=300&name=Headshots%20(7).png)David Bickerstaff
##### Head of Sales at Commerce Vision
David began his career in manufacturing and logistics in Australia and the UK. Over the last 30 years, David has worked with companies delivering systems to support large and medium businesses across the manufacturing, distribution and finance sectors. This has included senior roles with PRONTO, PeopleSoft and SAP.
.png?width=300&name=Headshots%20(3).png)Greg Williamson
##### Director at Concentrate
Greg is an experienced tech marketing professional with deep expertise in lead generation for B2B tech sales teams. Concentrate are experts in the HubSpot CRM platform.
[Watch now](https://www.commercevision.com.au/webinar-competing-in-the-new-game-of-b2b-selling#form)
### Experience eCommerce, Built for B2B
[Talk to us](https://www.commercevision.com.au/contact)