Royal-Foods-C-8-200022-WEBSITE

Royal Foods

Case study
Solution Lucy
Industry Foodservice
ERP Pronto

The Need For Round-The-Clock Order Processing

A large percentage of Royal’s weekly orders come in over the weekend. Head chefs and kitchen managers do their replenishment orders late at night or in the early mornings. Those orders need to be ready for the warehouse to pick, pack, and get onto the truck at 8 AM Monday morning.

With warehouse staff clocking on at 5 AM, that gives Dani 3 hours until the truck leaves. That means 3 hours to release orders that are already in the ERP, and 3 hours to key in the ones that aren’t. Three hours to ensure every order is picked, packed, and dispatched.

And so she unlocks that office door at 4 AM, giving herself an hour’s head start and a fighting chance of getting it all done.

Why Lucy?

Platform

In 2017, we approached Royal with a proposal: let Lucy handle it. Royal could automate their order entry with Lucy - our brand new intelligent order processing solution. Lucy was just about to be released and we needed a forward-thinking customer to trial her and give feedback. The folks at Royal were keen to give Lucy a go. They knew they needed a better way to handle all their manual orders, and after 29 successful years in business, Royal weren’t the type to shy away from innovation.

People

Fast forward 12 months and Royal are now running like a well-oiled machine with Lucy on their team. While they always expected that Lucy would drive efficiencies in their supply chain, Royal have experienced an unexpected benefit over the last year. Their happiness quotient has increased!

“We don’t know what we’d do without her!”

- Shannon, Royal CDS

Dani no longer gets to work at 4 AM on a Monday. Lucy is handling all of those orders she used to process.

Another benefit Lucy's delivered to Royal? Career advancement and growth.

Lisa, formerly a Customer Service Manager, has been freed up enough by Lucy that she’s branched out onto the road in a Sales role.

Bringing Lucy on board has allowed the people at Royal to do what they do best - provide excellent service to their customers, all around Australia.

Royal-Foods-C-8-200078-WEBSITE

Results

Royal operates from 5 AM to 6 PM every weekday - because that’s what great service looks like. They've been serving the Grocery Retail and Foodservice sectors for more than 29 years, supplying such customers as:

  • Woolworths
  • Spotless Group
  • Marriott
  • Starbucks

With Lucy handling over 50% of Royal's 30,000 order lines each month, the head office Customer Service team have found they’re spending far less time managing errors and returns. In fact, they’ve even taken on order processing for other states.

“You sold us the dream, and now we’re living it."

Alan Tunney CFO
Group

Time for superior B2B commerce?

If you're ready to discuss your own digital strategy, we'd love to talk.