About us
Our Story
![CV First HQ Paddington 4064]()
2001 - Commerce Vision founded
Boasting an xBox console (but no air conditioning), a Paddington workers cottage was the very first Commerce Vision HQ in sunny Brisbane.
Founded by ERP expert John Farnea in 2001, Commerce Vision would quickly grow to become the leader in integrated B2B ecommerce across Australia.
![Bikecorp logo]()
2001 - Our First ecommerce site goes live
After spending most of our petty cash on a single Qantas ticket to Melbourne, we landed our first major B2B customer contract.
Launching their ecommerce site in 2001, we're proud to say that Bikecorp are still a Commerce Vision customer today.
![Website designer working digital tablet and computer laptop with smart phone and graphics design diagram on wooden desk as concept]()
2011 - Mobile Sales app released
Going by the nickname 'MAF', Commerce Vision's Mobile Application Framework was, in essence, one of Australia's earliest responsive mobile websites.
Designed to give field sales teams the power of real-time data on a tablet device, our ERP-integrated MAF armed field reps with tools to provide top notch service and account management - anytime, anywhere.
![Lucy logo]()
2017 - LUCY Released
Designed to conquer the no-man's-land between B2B orders placed online and those emailed to suppliers as PDF purchase orders, Lucy is the automated order processing hero we were waiting for.
Our sales automation tool is a fast-growing success story. In 2021 alone, Lucy automatically processed more than 1.5m lines of data from 300,000 purchase orders, saving our customers, literally, millions of dollars in manual labour.
![Potentia logo]()
2021 - Potentia Capital acquires Commerce Vision
Boasting an impressive portfolio of Australian & New Zealand-based software and technology companies, Potentia Capital obviously know a great business when they see one.
The tech-specialist private equity investors were "attracted to Commerce Vision’s high quality team and product" and saw massive opportunity for transformational growth.
Potentia Capital announced their majority share in Commerce Vision in March 2021.
![opmetrix_plain_logo_dark-tall-700pxWide]()
2022 - Commerce Vision acquires Opmetrix
In search of an outstanding Field Sales & Merchandising application to take our mobile sales offering to the next level, we were fortunate enough to find Opmetrix and their world-class mobile CRM.
With Potentia's backing, Opmetrix proudly joined the Commerce Vision family in April 2022, rounding out our B2B solutions stack beautifully.
Platform
Platform
Our world-class, purpose-built B2B solutions solve for complexity without sacrificing the B2C experience.
Our expert knowledge & experience allows us to integrate, innovate, and solve the challenges others aren't even thinking about.
Commerce Vision platforms solve complex problems, at scale, so our customer's experience is easy.
People
People
We're a passionate, customer-obsessed team of people, delivering not only powerful B2B solutions, but backing them up with unbeatable service.
We're dedicated to continuous growth and innovation, striving to empower our customers to win their "unfair share" of business.
Results
Results
We reduce complex B2B problems to simple solutions, delivering results for our customers that are second to none.
Learning, understanding, and growing with our customers enables us to execute at the detail level, long after the 'go live'.
Our functionally-rich solutions differentiate our customers from their competitors - every day, in every industry.
Meet our team
We're passionate about going above and beyond to develop, deliver and support world-class omnichannel solutions.
- Leadership
- Engineering
- Professional Services
- Customer Success
- Support & Finance
- Sales & Marketing
Our partners
We believe in the power of collaboration.
Together with our partners, we deliver world-class B2B commerce solutions.
