Test your B2B’s ecommerce maturity

The B2B landscape is always shifting, changing, evolving. And of course, becoming more competitive. In fact, recent research shows that:

• 87% of B2B buyers say that they would pay more for a supplier with an excellent ecommerce portal
• 90% of B2B buyers report that companies could lose their business if their digital channels don’t keep pace with their needs

Clearly, those stats highlight the importance of investing in ecommerce innovation, however understanding the next step isn’t always as obvious.

For some B2Bs, tech is only a small aspect of their operations and for others, it’s sufficiently embedded across the business. Identifying how technically mature your B2B business is can provide valuable insight into performance, and help you identify areas for improvement. It can also give you a better understanding of how your business compares to others in the same industry. So how do you know where your business falls on the spectrum of maturity?

To help you identify where your organisation sits, we've developed the B2B Ecommerce Maturity Quiz. It provides a simple and effective way for you to assess your level of digital maturity and determine whether your ecommerce strategy aligns with the ever-changing rigours of the B2B digital landscape.